Now that you know your keywords you can work on creating boards. They simply want to learn something, find a solution to their problem, figure out a way to achieve what they desire, and find what they are looking for (and this oftentimes leads to purchasing or signing up for something). A massive difference between Pinterest and other social media platforms is the fact that the user is there for themselves, they aren’t there to live vicariously through someone else and they aren’t there to chat it up with you. As the content creator, you are there to provide answers to what the pinner is searching for, not necessarily to comment and reply back and forth as you do on Instagram. They follow other users based solely on the info they are sharing on Pinterest and the idea of following back doesn’t really exist on Pinterest. Most pinners who follow other pinners don’t know each other, either in real life or on other social media platforms. Other users can follow each other and “re-pin” pins to their own boards. Users can create boards based on different topics, and then add pins (images or videos) to those boards. It gets lumped in with other social media sites and in some aspects it is similar but the one thing that makes it stand out from Facebook and Instagram is that it’s a search engine first and foremost. Pinterest is an inspirational image-based search engine that consists of virtual pinboards.
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